Explain basic terms of Designing Industry.

a. Live Area – is the area within an ad space where all important text, pictures and information must be contained.

b. Trim/Page Size – is the dimension at which the printer will cut the page. No text should be within 0.375’’ of this page size.

c. Margins – are the space from the trim size to the live area. Usually, margins are 0.375 – 0.5 inches all the way around a page.

d. Bleed – is a part of the page that will be trimmed in the printing process. If an ad is a full-page bleed, the graphics and art must extend 0.125 inches from the trim size on all sides.

e. Gutter – is the space created by the binding of a book or magazine.

f. CMYK/RGB – are the 2 basic color spaces. CMYK [Cyan, Magenta, Yellow, Black] is the standard for most traditional printing processes resulting in a tangible piece. RGB [Red, Green, Blue] is the color display mode of computer and TV.

g. Kerning – is a typography process by which the space between the characters of text are squeezed or stretched.

h. Leading – is similar to kerning but its effects are seen between lines of text.

i. Slug – is an optional space that a designer can add to a document that can be displayed but is not intended to be printed.

j. Alignment – is the positioning/arrangement of lines of text or an image.

k. Resample – is a function in image editing programs which allows the user to change the resolution of the image while keeping its pixel count intact ensuring the image is not print pixelated.

l. Offset Printing – also called lithography, is the most common printing process involving the transfer of ink from a plate to a blanket to paper instead of directly from plate to a paper.

m. Digital Printing – is a cheaper alternative to offset printing and is essentially printing directly from a digital file to the page by skipping the plate making step.